{"title":"Annað","description":"","products":[{"product_id":"litaskal","title":"Litaskál","description":"","brand":"Directions","offers":[{"title":"Grá","offer_id":46822943293607,"sku":null,"price":792.0,"currency_code":"ISK","in_stock":false},{"title":"Bleik","offer_id":46822943326375,"sku":null,"price":792.0,"currency_code":"ISK","in_stock":false},{"title":"Rauð","offer_id":46822943359143,"sku":null,"price":792.0,"currency_code":"ISK","in_stock":false},{"title":"Fjólublá","offer_id":46822943391911,"sku":null,"price":792.0,"currency_code":"ISK","in_stock":false},{"title":"Dökk blá","offer_id":46822943424679,"sku":null,"price":792.0,"currency_code":"ISK","in_stock":true},{"title":"Lime græn","offer_id":46822943457447,"sku":null,"price":792.0,"currency_code":"ISK","in_stock":true},{"title":"Ljós blá","offer_id":46822943490215,"sku":null,"price":792.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/B30A1B90-B40E-407E-B281-8113C473B9C9.png?v=1764181973"},{"product_id":"copy-litaskal","title":"litabursti","description":"","brand":"Directions","offers":[{"title":"Default Title","offer_id":46822997754023,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-5666.png?v=1764178818"},{"product_id":"litabursti","title":"Litabursti","description":"","brand":"Directions","offers":[{"title":"Grá","offer_id":46823003553959,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":false},{"title":"Bleik","offer_id":46823003586727,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":false},{"title":"Rauð","offer_id":46823003619495,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":false},{"title":"Fjólublá","offer_id":46823003652263,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":false},{"title":"Dökk blá","offer_id":46823003685031,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":false},{"title":"Lime græn","offer_id":46823003717799,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":false},{"title":"Ljós blá","offer_id":46823003750567,"sku":null,"price":632.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/0E25D86F-B806-423E-9302-9DE629898BF9.png?v=1764182228"},{"product_id":"hair-lightening-kit-20-volume","title":"Hair Lightening Kit (20 volume)","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003eProtect your hair and get max intensity from your new colour. Our 20 volume Hair Lightening Kit contains everything you need to prepare your hair for the brightest possible hues and keep it moisturised throughout the process.\u003c\/p\u003e\n\u003cp\u003eS\u003cem\u003eold as individual kits.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\"\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp dir=\"ltr\"\u003eThis Kit contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Bottle of 30 volume (9%) Cream Peroxide 75ml 2.5 Fl oz\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Powder Bleach 25g 0.88 oz\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Moisturising Shampoo 10ml 0.33 Fl oz\u003c\/li\u003e\n\u003cli\u003e1 x Instruction leaflet\u003c\/li\u003e\n\u003cli\u003e1 x Pair of medium plastið glove\u003c\/li\u003e\n\u003cli\u003e1 x Mixing tray\u003c\/li\u003e\n\u003cli\u003e1 x Applicator brush\u003c\/li\u003e\n\u003cli\u003e1 x Development cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\"\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eBefore lightening please take note:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, \u003cstrong\u003edo not use this product.\u003c\/strong\u003e\n\u003cp\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair – always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003cli\u003eThis is a single application product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":46823014039719,"sku":null,"price":3192.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-5715.png?v=1764182546"},{"product_id":"hair-lightening-kit-30-volume","title":"Hair Lightening Kit (30 volume)","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003eProtect your hair and get max intensity from your new colour. Our 30 volume Hair Lightening Kit contains everything you need to prepare your hair for the brightest possible hues and keep it moisturised throughout the process.\u003c\/p\u003e\n\u003cp\u003eS\u003cem\u003eold as individual kits.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\"\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp dir=\"ltr\"\u003eThis Kit contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Bottle of 30 volume (9%) Cream Peroxide 75ml 2.5 Fl oz\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Powder Bleach 25g 0.88 oz\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Moisturising Shampoo 10ml 0.33 Fl oz\u003c\/li\u003e\n\u003cli\u003e1 x Instruction leaflet\u003c\/li\u003e\n\u003cli\u003e1 x Pair of medium plastið glove\u003c\/li\u003e\n\u003cli\u003e1 x Mixing tray\u003c\/li\u003e\n\u003cli\u003e1 x Applicator brush\u003c\/li\u003e\n\u003cli\u003e1 x Development cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\"\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eBefore lightening please take note:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, \u003cstrong\u003edo not use this product.\u003c\/strong\u003e\n\u003cp\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair – always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003cli\u003eThis is a single application product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":46823183417511,"sku":null,"price":3192.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-5718.png?v=1764182609"},{"product_id":"hair-lightening-kit-40-volume","title":"Hair Lightening Kit (40 volume)","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003eProtect your hair and get max intensity from your new colour. Our 30 volume Hair Lightening Kit contains everything you need to prepare your hair for the brightest possible hues and keep it moisturised throughout the process.\u003c\/p\u003e\n\u003cp\u003eS\u003cem\u003eold as individual kits.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\"\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp dir=\"ltr\"\u003eThis Kit contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Bottle of 30 volume (9%) Cream Peroxide 75ml 2.5 Fl oz\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Powder Bleach 25g 0.88 oz\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Moisturising Shampoo 10ml 0.33 Fl oz\u003c\/li\u003e\n\u003cli\u003e1 x Instruction leaflet\u003c\/li\u003e\n\u003cli\u003e1 x Pair of medium plastið glove\u003c\/li\u003e\n\u003cli\u003e1 x Mixing tray\u003c\/li\u003e\n\u003cli\u003e1 x Applicator brush\u003c\/li\u003e\n\u003cli\u003e1 x Development cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\"\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eBefore lightening please take note:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, \u003cstrong\u003edo not use this product.\u003c\/strong\u003e\n\u003cp\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair – always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003cli\u003eThis is a single application product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":46823016169639,"sku":null,"price":3192.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-5720.png?v=1764182634"},{"product_id":"colour-protecting-shampoo-250ml","title":"Colour Protecting Shampoo 250ml","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003eHelp dazzling hair colour stay that way for longer with our Colour Protecting Shampoo — specially formulated for Directions products. Lather, rinse and repeat if necessary, for soft manageable hair with a sumptuous shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\"\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eAqua (Pure). Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Dimethylpabamidopropyl Laurdimonium Toyslate, Propylene Glycol (and) Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Parfum, Benzyl Alcohol, Citral, Coumarin, Geraniol, Linalool, Citronellol, Limonene, Citric Acid, Sodium Chloride.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\"\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eAvoid contact with eyes. If product gets into eyes, rinse well with water immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"100ml","offer_id":46823021674663,"sku":null,"price":1192.0,"currency_code":"ISK","in_stock":false},{"title":"250ml","offer_id":46823021707431,"sku":null,"price":2392.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-5636.png?v=1764177550"},{"product_id":"pre-colour-shampoo","title":"Pre Colour Shampoo","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003eMake the most of your new colour by getting your hair squeaky clean and ready to shine. Specially formulated for Directions, our Pre Colour Shampoo is the first step towards a head full of gorgeous hues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\"\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eAqua (Pure). Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Propylene Glycol (and) Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Parfum, Benzyl Alcohol, Citral, Coumarin, Geraniol,Linalool, Citronellol, Limonene, Citric Acid, Sodium Chloride.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\"\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eAvoid contact with eyes. If product gets into eyes, rinse well with water immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"100ml","offer_id":46823025737895,"sku":null,"price":1192.0,"currency_code":"ISK","in_stock":true},{"title":"250ml","offer_id":46823025770663,"sku":null,"price":2392.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-5630.png?v=1764177221"},{"product_id":"colour-protecting-conditioner","title":"Colour Protecting Conditioner","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003eSpecially formulated for Directions, our Colour Protecting Conditioner gently moisturises hair while locking-in the depth and intensity of every tone. Massage evenly through hair, leave for 2-3 minutes, rinse thoroughly and voila! Lustrous locks with colour that’s more intense than ever.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\"\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eAqua (Pure). Propylene Glycol, Cetearyl Alcohol, Ceteareth-20, Quaternium-22, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Dimethylpabamidopropyl Laurdimonium Tosylate, Coumarin, Propylene Glycol (and) Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Parfum, Benzyl Salicylate, Coumarin, Linalool, Citronellol, Hexyl Cinnamal, Limonene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\"\u003e\n\u003ch3 class=\"font-bold text-xl\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\"\u003e\n\u003cp\u003eAvoid contact with eyes. If product gets into eyes, rinse well with water immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"100ml","offer_id":46823026557095,"sku":null,"price":1192.0,"currency_code":"ISK","in_stock":true},{"title":"250ml","offer_id":46823026589863,"sku":null,"price":2392.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-5642.png?v=1764177863"},{"product_id":"hair-lightening-bleach-400gr","title":"Hair Lightening Bleach 400gr","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003e\u003cspan\u003eOur 400g Hair Lightening Bleach powder is to be mixed with directions cream proxide\u003c\/span\u003e\u003cspan\u003e for professional, salon-worthy results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePotassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Cyamopsis Tetragonoloba Gum, Paraffinum Liquidum, Solanum Tuberosum, Starch, Silica, Sodium Persulfate, Edta, CI 77007.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":47402892591271,"sku":null,"price":7992.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-7572.png?v=1765258452"},{"product_id":"hair-lightening-peroxide-20-volume","title":"Hair Lightening Peroxide (20 volume)","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":47402916872359,"sku":null,"price":2392.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-7578.png?v=1765258805"},{"product_id":"hair-lightening-peroxide-30-volume","title":"Hair Lightening Peroxide (30 volume)","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":47402928963751,"sku":null,"price":2392.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-7582.png?v=1765259070"},{"product_id":"hair-lightening-peroxide-40-volume","title":"Hair Lightening Peroxide (40 volume)","description":"\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\"\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":47402941055143,"sku":null,"price":2392.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/files\/IMG-7585.png?v=1765259100"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5779\/9079\/collections\/hair_colour_header-1_3ec9d65f-0514-4611-ac11-073abda7f37e.jpg?v=1749658350","url":"https:\/\/moondust.is\/collections\/aukahlutir.oembed?page=2","provider":"moondust.is","version":"1.0","type":"link"}